The Movement
About Swadeshi Runway
A historic fashion and cultural movement promoting Indian-made products, Swadeshi values, Vocal for Local, youth empowerment and indigenous craftsmanship.
Founder
Sonia Mayers — India's Fashion Guru
Founder of the IMFL Institute, Made in India Swadeshi Runway and the Dr. APJ Abdul Kalam Bharat Puraskar.
Read the founder's storyLegacy
Nine Seasons of Swadeshi
Indian textiles
Handloom, khadi, and regional weaves on a national ramp.
Artisans & weavers
Direct visibility and market access for craft communities.
Youth & students
Training, grooming and a first professional stage.
Women leadership
Women designers, entrepreneurs and changemakers.
Cultural diplomacy
Indian craft carried to the diaspora and global audiences.
National honours
The Bharat Puraskar recognising citizens who serve India.